Before you invest another pound in your storefront, ask a different question: Can an AI choose your product quickly, reliably, and without error? Microsoft quietly announced something last month that reveals a shift toward storefronts designed to be queried, not browsed.

The global economy has run on a single idea for about a century: capture attention, monetise it. Radio figured it out. Television scaled it. The internet blew it wide open. Google turned intent into an auction. Instagram turned idle minutes into ad inventory. The mechanics changed; the game didn't. Get in front of people, hold them there, sell something. That game is breaking. AI doesn't fight for attention the way a website or an app does. It sidesteps the whole thing.

We asked ourselves this, having seen some studies that say the role AI is most suited to replace is the CEO. So we are going to try it, so you don't have to. We developed a business management AI to test what happens. It has access to all our management systems, in particular it has access to Plane.so, our roadmap/ticketing/resource platform. We gave it our long term strategy, constraints, objectives, resources and let it make a three year plan for the business.

AI — as the new work operating system — will control the millions of micro-decisions that run your business every day.

Right now, companies are falling into a trap reorganising teams, products, and entire operating models around AI. Almost all of them are assuming the cost of using AI will stay roughly where it is today. That assumption is wrong.